SOCIAL MEDIA

MARKETING 

Your clients are looking for brands right now on social media - what they write, their products, and their reputation.
 
Can your company afford not be on social media?
All this time they could be actively looking for products or services like yours on social media. You want them to interact with your brand, right?
 
That is where Social Media Marketing (SMM) comes in. This specific digital marketing strategy aims to build a solid social media presence for your brand. The numbers ’t lie - social media is huge:
  • 66% of Facebook Like or Follow at least one brand 
  • 74% of Facebook users check their Facebook accounts every day
  • 90% of Instagram users follow a business on this platform, which also translates to IG users being keen on interacting with brands they like.
  • 89% of online marketers state that Instagram is a very effective social media platform for influencer marketing
  • 77% of Twitter users y feel more positive about a certain brand when their Tweet has been replied to
  • 90 million of LinkedIn users are senior-level influencers, while 63 million of them are in decision-making positions.
This is how social media can benefit your business:

Facebook 

With billions of active users worldwide, Facebook remains the primary social media platform for marketers today. Whether your business is a small, start-up one or an established company, a business Facebook page is much needed in your marketing strategy to keep your customers informed, increase your brand awareness and widen your reach. Here are some more interesting numbers about Facebook for business.

  • More than 1.6 billion users around the globe are connected to a business on Facebook.

  • Users are 1.5x more likely to watch Facebook videos using a smartphone, on a daily basis.

  • Facebook ads generated $17.65 billion in total revenue in the 3rd quarter of 2019.

  • 83% of consumers stated that they use Facebook to search for products and services.

  • 66% of users say that they Like or Follow a brand on Facebook.

Twitter

When you hear the word “trending” and “hashtags”, the first social media network that comes to mind will probably be Twitter. Having a Twitter account today is one of the best ways to know what the people are currently talking about. It’s a great tool for your business to stay relevant with your target audience. Through your business Twitter account, you can also quickly announce new product offerings and time-limited offers. Aside from that, you can hold a Twitter Chat (TweetChat) to boost interaction from your followers. Here are some more quick Twitter facts:

  • 79% of Twitter users state that they like to use this social network to discover what’s new which makes it the top social media platform for discovery.

  • Users are reported to 26% more likely to view Twitter ads.

  • Twitter yielded a 9% growth in revenue for the last quarter of 2019 which translates to $824 million.

  • Twitter’s website referral traffic increased up to 6%, year-over-year.

  • Users watch 2 billion Twitter videos on a daily basis.

Instagram

If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform. By incorporating creativity on your posts, you can successfully increase your brand awareness, boost website traffic and be an influencer in your industry. You can also use it as a networking tool to find and connect with business-minded people like you. Go ahead and check out these Instagram statistics:

  • 500 million users stated that they check Instagram Stories and Explore every month.

  • 92% of the total Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.

  • 62% of users reported that they have become more interested in a brand after watching it in Stories.

  • 11% of social media users in the U.S. shop on Instagram.

  • 130 million Instagram users view shopping posts on the platform every month.

4. LinkedIn

If you’re struggling with generating leads, reaching your target audience, establishing your reputation, and building connections with other business owners or professionals, then you should be at LinkedIn. With more than 600 million users worldwide, it has become one of the most utilized social media networks for businesses today. Because aside from the things we’ve mentioned above, having a company profile on LinkedIn is also a great way to boost your SEO rankings on Google. Here are some LinkedIn statistics that are worth noting:

  • LinkedIn is 277% more effective in generating leads.

  • 45% of marketers stated that they have gained customers through the social network.

  • 65% of B2B companies have reportedly used LinkedIn paid ads to acquire new customers.

  • 95% of B2B content marketers use LinkedIn for their organic content marketing.

  • LinkedIn impressions grew up to 50% year over year.

An effective SMM promotion indeed plays a vital role in growing your brand and revenue. 
And when we say an effective social media promotion, it should be more than just publishing posts and creating ads. It needs to be fresh, targeted, engaging and personalized to your brand. 
 
Our social media promotion packages can help you.​ Contact us now to learn more. 

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